I'm absolutely amazed at how many titles are on the bookstore shelf related to 2012. It is all hype, however there is considerable potential in this phenonmenon for opportunists of all kinds, and especially for those in a position to stage-manage a self-fulfilling prophesy in support of a high-level agenda. So, we certainly have to take the year 2012 (and especially 2013) seriously for that reason alone, and much more so than the Year 2000 hysteria (which probably did have a considerable economic benefit as so much out-dated software was replaced or overhauled). It will be "interesting" to see who is able to capitalize and whether it does lead to constructive change.
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